As a member of our community, we want to make sure you know about the HRI Portal and that you consider using it to maximize exposure of your news and successes to the media, public and the community.

Research Canada developed the HRI Media Portal as a response to feedback from our Members. Many of them told us that the cost of sending media releases had become prohibitive. Some told us they were not getting their releases to science and health journalists. Some reported having stopped sending releases altogether. We created the HRI Portal to amplify the voices of our community.

 

Who gets my release?

The HRI Portal Media Distribution Service is built on the MarketWired platform. Approximately 22,000 journalists are registered to receive appropriate content through this system. The HRI Portal distribution is comparable to any other release distribution service. Journalists receive releases directly to their digital devices. Research Canada distributes your media release to science, medical and health reporters, including weekly, trade, and monthly publications. We also send to national and regional reporters covering general, national, parliamentary, and daily news. In addition to journalists your release is:

  • Posted on the Portal website
  • Posted on social media channels Facebook and Twitter (over 5,000 community followers, e.g. scientists, innovators, health professionals)
  • Sent directly to a direct-to-subscriber community electronic distribution list curated by Research Canada
  • Included in Research Canada publication, On the Move, sent to the health research, health innovation and the healthcare communities

 

What can I include in my release?

At no additional cost to you, and with no word count charges, you may include:

  • Your logo
  • A picture
  • A backgrounder in the same message following your release
  • Hyperlinks to additional background materials or your website

 

What does it cost?

A flat fee (currently $200) applies to Research Canada Members ($300 if a non-Member) for each release. A second language version will cost 50% of the cost of the first release if sent at the same time. (Custom targeting is available for an additional fee.) Our excellent rate reflects our dedication to advancing health research in Canada. When we make it easier for you to promote your institution’s discoveries and initiatives through the media, we ensure that health research in Canada remains a high national priority.

 

How do I do this?

All you need to do is send your release in digital form by email with any additional materials you want to be included, such as pictures, your logo, and backgrounders.

We can accommodate a rush, however, we ask that you try to let us know a day before. You will be asked to be available to approve a test version of the release.

 

Can you do an embargoed release?

If you want an Embargo Service (release to select journalists in advance), we can do that as well.